I knew I wanted to used the non-media focus group to concentrate on whether they understood the narrative of the music video, and also if lighting and editing was at a good standard.
Here are the sheets I created I was able to sift through these more conveniently take notes and make adjustments than if I'd done a spoken focus group in which I had to take notes.
The general feedback I got was that the narrative was understandable, with 6 people wanting this one guy and reacting to it in different ways. The seven sins was recognised by a few people but it was English literature people who identified this. But I was relieved that there was an understanding of narrative for all of the people in the focus group.
Most of the group also understood the link between the longing for "Lust" and the lyric's ( especially the chorus). Although in further notes some said timing could be better for when "Lust" is shown, and I agree with them. But after trying to play around with the footage to fit it in with the lyrics I realised I would affect the narrative too the point of confusion for the viewer if I tried to move it into line with the chorus lyrics.
In terms of lighting and editing all the comments were very praising with only one jump being noticed by one person.
They commented that the overall product was fitting for the song and type of genre and I very different type of music video with most choir ones being performance video's. I was pleased with this as I hoped that audiences would recognise this is different for choir's but this is because Scala is different and more mainstream.
For the media background BTEC media student i'm going to take notes on improvements he suggests from watching the piece.
The student felt my editing was done to a high standard, but he noticed a few jumps which I put a slide transition in and edited to cover. He understood the narrative of the piece, I voiced concerns about the storyline and that the Lust character is meant to be a memory or a figure of the girls and boy's imagination. I looked at slide effects and there was a dream one which seemed ideal, I applied it to all the slides in which the figure of Lust is featured (which is usually at the end of the piece) I soon realised that I'd need to apply a slide transition before it happens because the sharp cut from normal lighting to the shots with the effect was too dramatic.
I went and applied all the edits and transitions to do the dream effect and wasn't happy with the result, it was too edited for the genre it's in and I just personally felt it looked better without the effect on. This might make some viewers confused and be unsure of who/what is "Lust"'s role but it can be interpreted differently by different people. With him being a figure of some of the girls imagination or in the case of the green scene it could of been him who sent them photo's trying to get back into her life. It's all down to personal perception so the video will always mean different things to different viewers.
This initial feedback was crucial as it allowed me to find mistakes and issues and improve on the strengths before uploading it on to you tube where it'll compete with other music video's from A levels and real music video's with large budgets.
The student felt my editing was done to a high standard, but he noticed a few jumps which I put a slide transition in and edited to cover. He understood the narrative of the piece, I voiced concerns about the storyline and that the Lust character is meant to be a memory or a figure of the girls and boy's imagination. I looked at slide effects and there was a dream one which seemed ideal, I applied it to all the slides in which the figure of Lust is featured (which is usually at the end of the piece) I soon realised that I'd need to apply a slide transition before it happens because the sharp cut from normal lighting to the shots with the effect was too dramatic.
I went and applied all the edits and transitions to do the dream effect and wasn't happy with the result, it was too edited for the genre it's in and I just personally felt it looked better without the effect on. This might make some viewers confused and be unsure of who/what is "Lust"'s role but it can be interpreted differently by different people. With him being a figure of some of the girls imagination or in the case of the green scene it could of been him who sent them photo's trying to get back into her life. It's all down to personal perception so the video will always mean different things to different viewers.
This initial feedback was crucial as it allowed me to find mistakes and issues and improve on the strengths before uploading it on to you tube where it'll compete with other music video's from A levels and real music video's with large budgets.
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