Applying Goodwin's Theory to the Music Video I created.

I decided to apply this theory to my music video to see what forms and conventions I incorporated and the one's I rejected.





1) Music video will generate genre characteristics. 
No, the music video's of choir's I viewed were always performance video's at some point and this is a narrative video. 


2) There will be a relationship between Lyric's and Visual's (Illustrative, amplifying  or contradicting) 
There is an illustrative relationship between Lyric's and Visual as the narrative is based around this guy being gone (figure of lust) and the song is called with or without you. This is the illustrative link. 


3) There will be a relationship between Music and Visual's (Illustrative, amplifying or contradicting). 
I believe that there is contradicting elements with the use of quite short cuts at times, but illustrative when the music video is at it's peak with the use of slow motion and longer camera shots. 


4) Demands of the record label will include the needs for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style)
The artist isn't featured in this music video, this also goes against the forms and conventions of this genre. But with such a distinct sound I feel that fans will recognise the song as Scala's without having to visually see them. 


5)There is frequently reference to the notion of looking and particularly the voyeuristic treatment of the female body
there is elements of this, with the Pride scene she is in a short dress and applying make-up this could be seen as the voyeuristic treatment of females by some feminists. But as it was portraying a sin not just for no reason I feel there is little reference to this. 


6) Often inter textual references. 
This was consciously done in the Greed scene with me inspiration of the set was it looking like a scene out of confessions of a shopoholic but with more of an ominous tone. All of the sins have have some connection with the film Se7en as that was where my main source of information came from.