Music Video- Greed

Research
From initial researching I found Greed had a big relation to money. So I went and researched the different types of Greed there is. 


From what I found there is three different types of Greed and that like Lust and Gluttony it is a sin of excess.
1) Wealth - money ( what the film Se7en showed)
2) Status
3) Power

As a secular psychological concept, greed is an inordinate desire to acquire or possess more than one needs or deserves, especially with respect to material wealth.

Also out of the Bible's writings of Greed and the sins- it is seen as the desire to possess more than one needs in particular reference to material goods.

Out of all the types of Greed's I found I felt Materialistic Greed would be the most relative one to use in today's society as it is described as a materialistic one. Straight away the idea of materialism which a girl would have is shopping. So a desire to possess clothing to the point of excess. 

I'd recently seen a film confessions of a shopaholic, in which the main girl gets herself in so much debt from excess shopping that she has debt collectors after her. 

What I also lead me to using inter textual reference was that people would associate the film to the music video I am creating.

After watching this film and thinking of ideas that I would be able to do lead to the beginning of planning the actual section of the music video.

Planning

Firstly from the girls at sixth form I picked a girl I felt would look good on camera and be ideal for the part of Greed, I asked her and she said she would be able to do it for me.

I created a themeboard to begin the planning and help me collect my ideas together. I included a picture of the girl i would be using.

 

In the film confessions of a shopaholic her house is covered in clothes and there is a shoe box of receipts, and whilst going through the receipts the main character is going shots of alcoholic spirits. In the end there is debt collectors after her. 

Here is the themeboard of Lust I created with the figure of Lust's picture on it.

With the idea from confessions of a shopaholic I have to incorporate in Lust.

I wanted the room to be covered in clothes, boxes then a table full of receipts. Then the girl walks in through the front door with letters hanging out of the door. She sits down and fixes herself a drink. But not a spirit of pint glass of alcohol to show that she is an excessive person. Perhaps even incapable of doing things a reasonable amount such as shopping and drinking. She then goes and collects the letters hanging out of the door and goes through them. The letters are from debt collectors and shops that say she owes money. But then amongst all of the debt letters there is a blank one that has been posted through the door. It contains two pictures of her and the figure of lust. This leaves the audience in suspense unsure of who posted it through the door it is open to interpretation. 

Here is the storyboard I created to help me on the day to stay on track;

Preparation for the video shoot day 2 of 6


Location-
I decided to use my brothers house because it is an older slightly smaller house, I wanted it to look smaller because of all of her possessions. The message that she is willing to have a smaller house so she can buy more clothes. 

Props-

I had to create letters, save receipts, and get a bottle of alcohol that I can fill up with water to use. Also clothes and boxes as well as bags and shoes to be scattered around. 

Letters- 

These are letters whilst I was creating them. I made an evicted letter to show the real extent of her debt as the other debt collecting letters might not show up. I searched the internet real debt collecting companies so I could use the real names company and their logo. 

Here is pictures of some of the letters and finished envelopes. 

The link to lust is through the letters, heres the blank envelope used and the pictures that were in them.

Receipts- 

For the receipts I just collected them over time, from my parents and my own spending. Luckily it had just been Christmas so there were lots of receipts to collect and keep. 

These are all the receipts on the table on the day of filming of this scene. 

Alcohol Bottle- 

When my parents finished a bottle of martini I thought it was an ideal drink to have as the "excess" as usually you mix it with lemonade but she just had it straight and in a pint glass emphasizes further the excess of it.  

The Clothes and Bags- 

As my household recycles bags finding them were easy I just had to ask my friends for some boxes which shoes come in. I used my mum's shoes and my own as well as our clothes and my friend lent me some dresses to use. I wanted the room to look overfilled so borrowing some clothes and bags helped. 

Call Sheet

I created a call sheet to help the actor I chose with finding the location and help me with the organisation of the day. Here is print screens of the call sheets from a publisher document. 

Creating the set on the day of filming.

When I arrived at the set I tidied up and took initial pictures from the angles I was going to shoot from. 

The next pictures are after I created the set with the lighting set up. 

The receipts with the martini bottle.

The room at a long shot showing all the clothing and boxes. 

I didn't want to hoover up because I wanted it to be messy. 

Here's the bigger lighting, these helped with the room and were worth the trouble of having to reset them after every shot.

All the shoes on the floor and the smaller light.