Across the three products I am going to research and create for Scala and the Kolacny Brothers I want them to be a progression from the choir image to a more mainstream one. But in doing so there will need to be strong links between the website, CD Digipak and Music Video I'm creating.
To link the CD Digipack, Website and Music Video
For each of the tasks, in my planning I will take into account their previous images but try and make some changes to continue their progress from the success through Social Network and Downton Abbey.
The slight changes are crucial in my opinion to expand on their fan base, but they need to be recognisable to current fans and not appear too mainstream.
The digipack and music video will feature on the website to reinforce the link between all three, so the change in image is recognisable to current fans.
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